Insights Archives - 360PR+

360PR+ Agency Powers Brand Communications Named a Top Public Relations Firm for Franchise Brands

Hilary Braun — Wed, 27 Sep 2023 09:00:00 +0000

Powers Brand Communications, a 360PR+ agency, has been named among Entrepreneur magazine’s Top Public Relations firms for franchise brands for the third consecutive year. The annual ranking is based on a survey of more than 1,000 franchisors who rate their satisfaction with the quality, cost, and value of their PR partners. “We are honored to […]

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What Was “In” at #INBOUND23

Hilary Braun — Thu, 14 Sep 2023 20:01:37 +0000

Coming out of #INBOUND23, I’m feeling nothing short of inspired by all the sessions, experiences, and conversations and wanted to share my top takeaways for brands as they plan their 2024 social media strategies. Social is Your Most Powerful Tool for Both Attracting and Retaining Customers If you aren’t investing in top-notch social care (a.k.a. […]

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Inclusivity + The Evolving Outdoor Industry Landscape: We’re All “Outdoorsy”

Hilary Braun — Fri, 08 Sep 2023 14:37:50 +0000

Over the past few months our teams have attended several marquee events in the outdoor and sporting industries, including Sea Otter Classic, The Big Gear Show and Outdoor Retailer. As an agency of outdoor recreation enthusiasts, these shows are an opportunity to reconnect with media friendlies, influencers, and our clients in the wild and through […]

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Wonder, Rigor, and Creativity

Hilary Braun — Wed, 16 Aug 2023 09:00:00 +0000

By Isabelle Fama, 360PR+ New York Office Creativity is one of our key professional development pillars at 360 this year, and really every year. We kicked off our creativity curriculum at 360’s recent Summer Summit, with a combination of a fireside chat featuring Natalie Nixon, Ph.D., author of The Creativity Leap, followed by idea trips, […]

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Consumer Education, Value Key to Driving Interest in Regenerative Ag

Hilary Braun — Wed, 19 Jul 2023 10:00:00 +0000

Last month, the Future of Food USA conference gathered leaders in the food industry in Minneapolis for candid discussions around the opportunities and challenges for brands in building a more resilient and sustainable food system. The clock is quickly ticking towards 2030, which the majority of environmental experts have flagged as the “point of no […]

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WSJ Global Food Forum Delivers Insights and Inspiration for Food & Beverage Marketers

Hilary Braun — Mon, 17 Jul 2023 13:42:17 +0000

As you can imagine, a Global Food Forum curated by the editors of the WSJ does not disappoint in bringing together the best minds in food policy, activism, innovation and marketing. Here are just a few of the many thought-provoking ideas I thought can challenge us to think differently – and more boldly – about […]

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Introducing Better Natured® Hair Color and Hair Care Brand to Beauty Press & Influencers

Hilary Braun — Mon, 15 May 2023 18:21:25 +0000

While beauty and personal care trends ebb and flow, the 91 billion market is expected to continue to expand, albeit at modest levels, in 2023 and beyond, according to Statista. One constant amid inflation is consumer interest in clean ingredients. Our Better Natured client is a salon-quality, vegan hair color and hair care brand […]

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5 Standout Food Marketing Ideas from Natural Products Expo West

Hilary Braun — Wed, 29 Mar 2023 10:15:00 +0000

Expo West is one of the most anticipated events in the natural and organic food industry and with more than 3,000 brands at the show, it’s the place where brands and products are launched, and trends are born. 360PR+ was at this year’s show, helping many of our clients capture the momentum of the show. […]

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IFA 2023: Thoughts from the Annual Franchise Industry Conference

Hilary Braun — Thu, 23 Mar 2023 10:15:00 +0000

The franchise industry makes up 3 percent of our nation’s Gross Domestic Product (GDP). Stop and think about that for a moment. That is truly amazing and a tribute to the thousands of individuals who saw franchising as an onramp to entrepreneurship. In 2022, it was estimated that there were more than 750,000 franchise organizations in the […]

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7 Digital Trends for Brands to Embrace in 2023

Hilary Braun — Thu, 12 Jan 2023 12:00:00 +0000

The ever-evolving world of digital and social marketing can be difficult to track. New advances. New platforms. New technology. It can be a whirlwind. At 360PR+, our digital media experts keep a close eye on what’s happening in the industry to help clients stay one step ahead. Our team compiled a list of seven digital […]

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